Tag Mobile

OVERVIEW:

TAG Mobile Lifeline Assistance Program is a government assisted free cell phone service that provides discounted cell phone services to eligible low income families and individuals.

CHALLENGE:

Rebranding for the Tag Mobile: A Contemporary Transformation in Aesthetics, Color Palette, Imagery, and Graphic Elements to Attract a Youthful Audience.

MY ROLE:

Branding Identity, Web Design, Art Direction, Product Design, Research & Insights, UI/UX, Email Design, Social Media.

A webpage with the TAG mobile logo at the top, promoting bringing your phone to get free service. Features include unlimited data, talk and text, and faster speeds. A large image of a smartphone with app icons is shown, surrounded by circles with user photos. The page has orange and blue buttons for applying now, with fields for zip code and email. Further down, there are tabs about the program and images of people using their phones.
Three digital advertisements for mobile phone plans and devices, featuring Samsung phones, a couple using a mobile phone, and a family on a digital device, with multiple call-to-action buttons and informational text.
Screenshot of a website page about a lifeline program with a navigation bar at the top, a heading, some placeholder text, a 'Learn more' button, and four smiling people using their phones, with each person highlighted by colored backgrounds.
Webpage about the Lifeline Program with a photo of a family looking at a smartphone, a blue header, and an Apply Now button at the bottom.
Online mobile phone shopping website with three phones: NUU A6LG, Samsung Galaxy S9, NUU A6LG, each with prices and buy buttons. Footer with information about Tag Mobile's services and links.

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