South Florida Symphony

OVERVIEW:

The South Florida Symphony Orchestra (SFSO), founded by Maestra Sebrina María Alfonso in 1997, has developed into a superlative cultural institution serving all of South Florida, ranging from Palm Beach, Broward, Miami-Dade, to Monroe County.

CHALLENGE:

SFSO embarked on the task of establishing a brand identity from the ground up to effectively showcase the institution and its forthcoming shows. This involved creating a cohesive visual identity that would resonate with audiences and accurately represent the essence of the organization.

MY ROLE:

Campaign design/Art direction, billboard banners, flyer design, email design, website design, social media post, print ads.

Poster for a virtual concert by the South Florida Symphony Orchestra featuring Beethoven's Symphony No. 7, Bach's Brandenburg Concerto No. 3, Stravinsky's Pulcinella Suite, scheduled for Saturday, February 27 at 8 PM. The poster includes ticket information, a photo of Beethoven, and offers a discounted household pass.

Three concert flyers with black, gold, and white color schemes, featuring event details, images of performers, and promotional information.

A promotional flyer for the South Florida Symphony Orchestra's 2021/22 Broward season, displaying images of their concert hall and interior, with text announcing the season and describing the venue and performances.

A subway or train station with posters advertising various events and offers from the South Florida Symphony Orchestra, including a virtual concert featuring Tchaikovsky, and information about subscription discounts.