USCellular

OVERVIEW:

UScellular® Prepaid Rewards uses smart technology to award you points every day for simply having the lock screen turned on.

CHALLENGE:

During the development of their new digital REWARDS program, USCC required assistance in identifying and resolving key issues, utilizing suitable products and experiences, and constructing them effectively.

In the incubation phase, I was enlisted to architect the process and aid in crafting an engaging customer experience through ideation, discovery, product design, and branding.

MY ROLE:

Product Design, UI/UX design, art direction, icon design, Visual Design.

Screenshots of a mobile app interface showing a rewards program for US Cellular. The first screen prompts users to log in or sign up, the second displays earning options like lock screen, playing games, downloading apps, offers, watching videos, and referring friends, and the third shows redeeming points for a prepaid card with various monetary values.
Screenshots of a mobile app interface for earning points and redeeming rewards, showing balance, ways to earn points, referral code sharing, and reward redemption options.
USCellular design. flow
Sequence of six mobile app registration and permission screens for USCellular. The first screen shows a woman smiling while looking at her phone with login and sign-up options. The second screen displays sign-up terms and conditions. The third screen prompts to allow location access with permission options. The fourth screen asks for phone number or email for login. The fifth screen shows the keyboard to enter email or phone number. The sixth screen requests permission to send notifications with options to allow or don't allow.

NEXT

GLOWIE