PetPlate

OVERVIEW:

They focus on what dogs actually want to eat (real, wholesome ingredients) and what they should eat (human-grade, nutrient-rich food) instead of merely what they could eat (meals, fillers, and by-products).

CHALLENGE:

PetPlate had a strong brand, but their website wasn't persuading users to sign up for subscriptions. The language didn't connect with users, leading to low conversion rates. I was brought in to revamp the site and boost conversions.

MY ROLE:

Web Design, Art Direction, Research & Insights, UI/UX.

Website homepage for Pet Plate, a dog food service, featuring images of dogs and a plate of food, with sections on benefits, how it works, and vet-developed meals.

Screenshots of a pet food website called Pet Plate, showing promotional pop-ups for a 50% discount, a mobile-friendly page with a dog image and food bowl, sections explaining reasons to choose Pet Plate, how it works, and personalized meal plans for dogs.