MFG powered by OTTO DMS — Full Platform UI/UX Redesign

Redesigning a complex B2B manufacturing platform across RFQs, supplier workflows, buyer tools, quote intelligence, and order management.

Work With Me

40+ screens redesigned across core product flows

B2B enterprise manufacturing platform

E2E UX strategy, UI design, prototype, and handoff

The Challenge

The platform had strong functionality, but the user experience needed clearer flows, stronger hierarchy, and more guidance across complex buyer and supplier actions.

The Goal

Simplify decision-heavy workflows and turn complex platform actions into clearer, more usable experiences for buyers, suppliers, and internal teams.

What I Designed

A connected platform experience — not isolated screens.

The work covered RFQ creation, Buyer Quote Intelligence, Supplier Network, onboarding, quotes, orders, manufacturing status, dashboard navigation, and prototype flows for product and engineering alignment.

Supplier Network — buyer/supplier relationship flow

Platform Areas Covered

RFQ creation and AI-assisted workflows
Buyer Quote Intelligence experience
Supplier Network invitations and onboarding
Orders and manufacturing status flows
Quotes comparison and decision support
Dashboard, tabs, and navigation structure

My Role

UX strategy and product flow direction
UI redesign across core product surfaces
Interactive HTML prototypes for stakeholder review
Design-to-dev handoff support
Product logic, states, and interaction guidance
Visual consistency across platform modules

Buyer Commercial Offering — quote intelligence and pricing workflow

Product Direction + Execution

Drove UX decisions across the platform, translating complex workflows into structured, usable experiences aligned with product goals, engineering constraints, and real user behavior.

Why It Worked

The redesign reduced friction, clarified user actions, and helped turn complex B2B workflows into guided, decision-friendly product experiences.

Add more case study screenshots directly in Squarespace here, like Dashboard/RFQ, Quote Intelligence, Orders, Supplier Onboarding, or before/after comparisons.

Beyond Product Screens

I also supported product storytelling and go-to-market visuals.

Beyond platform UX, I supported MFG / OTTO DMS with creative direction for product marketing, social content, sales enablement videos, demo visuals, and UI storytelling for presentations.

Product marketing visuals
Sales enablement videos
Social creative direction
Demo-ready UI storytelling
Presentation and stakeholder visuals

“Complex products don’t need more screens. They need clearer decisions, better hierarchy, and UX that helps users know what to do next.”

Work With Me

Complex product? I simplify it.

From messy workflows to clear, scalable UX systems.

Let’s Talk