Kind Water UX Redesign Built to Improve Product Discovery and Conversion
A conversion-focused ecommerce redesign across Shopify, PDP structure, Amazon storefront strategy, and managed design execution.
The Challenge
Kind Water had strong products, but the shopping experience needed clearer hierarchy, stronger product education, and a smoother path from discovery to purchase.
The Goal
Improve product discovery, subscription clarity, PDP confidence, and overall conversion flow across Shopify and Amazon.
A full ecommerce system — not just a prettier website.
The work connected homepage UX, PDP structure, Amazon storefront design, product storytelling, email/popup strategy, and ongoing design support into one sharper customer journey.
Clearer product paths, stronger hierarchy, and benefit-led storytelling.
Improved subscription visibility, trust, comparison, and purchase confidence.
Redesigned listings/storefront to improve performance without increasing ad spend.
“Revenue increased 108% after redesigning our Amazon listings and Amazon store without spending more on ads.”
Work With MeDesigner Placement + Direction
Beyond the UX redesign, I supported ongoing execution through designer placement, creative direction, quality control, and direct management to keep work aligned with the brand and conversion strategy.
Why It Worked
The redesign made the product easier to understand, reduced decision friction, and gave customers a clearer reason to trust the brand and move forward.
Need ecommerce UX that actually performs?
Let’s find where your experience is losing conversions — and fix it.
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